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Outsource Cati Services

Computer Assisted Telephone Interviewing (CATI) Market Research

Making Data Predictable

ExpertCallers end-to-end Computer Assisted Telephone Interviewing (CATI) market research services have helped businesses around the world tailor crucial and effective questions to aid in market research. Our streamlined CATI services defined by well-drafted questionnaires, interviewer training, and reporting system will help your business collect accurate data without the hassle of planning and managing.

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Why should you outsource to a CATI call center?

CATI, also known as Computer-Aided Telephone Interviewing, includes labor-intensive work. The CATI professionals use an interactive system that will help guide their interview process with important and detailed questions; this will help improve your company’s market research data, as well.

Once companies decide to outsource to CATI services, they can reduce time spent in interacting with various respondents and lessen operational costs that are attached to data processing errors.

CATI outsourcing services offered by ExpertCallers will take care of all your market research needs while working under rigid deadlines and diving headfirst into challenges with extreme meticulousness.

We follow a simple procedure for carrying out our CATI market research. Our team of interviewers conduct the survey on the phone while noting down the answers and feedback of the respondents. We insist on having the survey programmed into the CATI systems because it removes the worry from our interviewers about having to memorise the sequence of questions and instead focus on getting quality responses. Moreover, CATI monitoring also removes the need for our interviewers to be trained to be aware of skip patterns in a survey.

Delivering qualitative and quantitative CATI services at unmatched speed is our forte because we excel in tailoring questionnaires keeping in mind the need to obtain the best insights from the respondents, training interviewers on ways to ferret out the reliable and detailed information and leveraging systems to monitor, analyze and report the entire interview process.

Our outsourced CATI services have helped our clients achieve a wide range of objectives – from enhancing brand awareness to expanding business reach, from influencing buyers to evaluating competitors, from doing research on consumer base to analyzing lost sales and from facilitating mystery shopping to carrying out satisfaction surveys.

Making Data Predictable
Video on revenue cycle management solutions

CATI systems have given a fresh perspective to surveys and are a great user-friendly tool to conduct market research. Our CATI study has a lot of benefits

  • It’s a time-saving process of getting quality feedback. The data collected through CATI systems get inserted automatically.
  • Our interviewers have an uninterrupted session since the survey is completely automated, thereby reducing stress and improving quality.
  • Our CATI services also help you to get the immediate analysis results after the survey which makes them one of the fastest interviewing and analysing services in market research.
  • Since our CATI systems are automated, there are lesser chances of errors.

Our CATI Research Spectrum of Studies Include

Event and conference feedback surveys

Events and conferences are great ways to feel the pulse of your customers. After an event or conference, we help you follow up with the attendees to get their feedback. This can help give you understand where you fell short of their expectations and what worked in their favour.

New product development studies

Before launching a product, it’s important to understand the needs and requirements of your customers and the pulse of the competition in the market. This clearly defines whether your product is going to meet with success or failure. You can opt for our CATI services to get a headstart in the product development journey.

Buyer behaviour and need analysis

Sometimes before diving head-first with an idea, it’s important to take the opinion of the community to understand whether they actually have a need for your product or service. A CATI market research company such as us can help you to conduct a survey among the community of your customers to understand their needs and wants.

Market segmentation studies

Getting your market segmentation in place can help you to deliver the right product and the right positioning. It can also help you understand your customers, including what connects them and what they differ in. Our CATI study includes demographic, geographic, psychographic, and behavioural segmentation so that you can get an accurate picture of your target audience.

Pricing research

Even though you have your product and service ready to be launched, you have to zero-in on a price so that it can meet the investments you have made. Your pricing can play an important role in deciding your profitability, so it’s important to do pricing research. With our CATI services, you can carry out effective pricing research to understand the market’s willingness to buy, grab the highest return on your product investment, and retain the value of your brand.

Customer-satisfaction and employee assessment surveys

With our CATI monitoring services, you can discover your customer’s opinions about your company. It can also give you key insights into the behaviour of your customers. Our CATI study also takes into account the feedback of managers and supervisors on specific aspects of your employees’ work, performance, and training needs. Our services can help you in getting annual evaluation as well as daily checks.

Market segmentation and buyer behaviour

If you’re opting for our CATI services, you can get quality analysis on your target audience and their needs and requirements. Our expert team can help you in efficient market segmentation, understand your customers’ psychology and predict their purchase behaviour.

Advertising testing

Our CATI support also includes marketing and advertising campaign testing. Often your investments don’t get you the maximum ROI and causes a financial setback. Conducting research before launching your campaigns can help you to create more effective campaigns.

Remote and rural studies

Automation helps in a lot of different fields. Our CATI study in remote and rural studies can help in gathering a lot of data, some of which can be difficult to collect physically.

Social, cultural and indigenous studies

With the help of our CATI support, you can carry out important social, cultural, and indigenous studies and gather relevant data in those respective fields.

Data processing services

We are a CATI market research company who offer efficient data processing services to assist businesses like you in capturing, processing, and managing data accurately.

Product use and development-based studies

You can hire a CATI market research company such as ours to get a beforehand insight about what your customers feel about your product idea.

Report and presentation Services

Our CATI support doesn’t just extend to just gathering data, but also turning them into attractive presentations and reports.

CATI Marketing Research Process We Follow

Some of the significant processes that are followed by leading CATI tech support providers for collection and interpretation of data, designing relevant questionnaires, and carrying out insightful interviews, include:

Collecting necessities:

This includes working with the company’s team and gathering a detailed list of requirements that will help our CATI call center agents to understand the basic objectives of your business.

Planning and training for interviews:

In this process, our CATI services team will collect detailed information and boost participation in training sessions. This will allow the interviewers to properly track feedback and enhance the survey’s efficiency and effectiveness.

Creating a relevant questionnaire:

Here the professionals at Expert Callers will design a questionnaire that will include content that is targeted at the end-users. They will design the layout as well, and it will allow the users to interact with options, without any hassle.

Interviewing the target audience:

During this critical stage, the agents at a CATI call center will start talking to respondents by presenting the questionnaire to them. This will help collect necessary data.

Gathering, Analyzing, and Understanding the Data:

Once the interview is done, our agents will collect the data and it will be analyzed by a team of experts. Once the data is examined it’s lined up for generating reports.

Generating reports:

Once the data interpretation is done, it is checked for errors, before creating customized reports. The customized information gathered from these interviews acts as vital marketing insights for your company to reshape your strategy and marketing goals.

CATI Implementation

Choosing the right CATI outsourcing services provider

If you want to make good decisions, based on accurate industry insight, then you will need a partner who is an expert at building usable reports. The market is quite competitive, so you will have to choose a CATI research service that can help you tackle the competition. When choosing CATI in market research, you have to look for project handlers who have extensive experience conducting research in domains similar to yours. These factors act as resources that help the professionals interview your target audience for key data.

Here are some of the benefits you will receive when you hire the services of good CATI research companies:

Data Security

Since market data is highly sensitive and confidential, you will want to invest in CATI services that are reliable and will handle your project with care. Look for a partner who will provide you with solutions and handle the questionnaire design securely without any breach of data.

Our CATI Market Research Service Pillars

questionnaire Design

Questionnaire Design

Our third-party CATI market research services begin with understanding the client requirements and coming up with a customized questionnaire. Next, this customized questionnaire is rigorously tested to ensure that the layout of the question is operative and special focus is given to response values and skip logic.

Industries We Serve

ExpertCallers has extensive experience in providing proficient call centre services to a wide variety to industries including:

Our Call Centers are Spread Across Five Countries

We let you pick one or multiple delivery centers according to your preference and requirement.

ExpertCallers global delivery centers (India, Philippines, Bolivia, Colombia & Argentina)

We are Different; Here's Why

Here's How Companies Have Benefitted by Outsourcing CATI Services to ExpertCallers?

An Australia-based client used our outsourced CATI market research services to study internet and technology behavior trends of children across Australia

A Minnesota-based client leveraged our CATI research outsourcing services to determine health insurance plan referral preference with doctors

A large theme park used our offshore CATI research services to determine the satisfaction levels and expectations of visitors

man hours of CATI market research service
Surveys completed to date

Why Outsource CATI Services to ExpertCallers?

Here are some of the benefits that you’ll gain, when you outsource CATI services to an expert CATI research company like ExpertCallers:

  • Perfect questionnaire
  • Expert interviewers
  • Fast and unbeatable turnaround time
  • Assured data quality
  • Best pricing structure

When you outsource CATI services to ExpertCallers, you’ll partner with a CATI market research company that is extremely skilled in collecting and filtering data till it becomes precise enough for reliable decision making.

Frequently Asked Questions

WWhat is CATI Services?

CATI or Computer-assisted Telephone Interviewing is a method of conducting market research and surveys over the telephone. With the help of an interactive front-end system, the respondent’s answers from the CATI survey can be used to derive insightful market research data without the tedious tasks of processing and managing the data.

How do CATI services work?

While conducting the survey, the team of interviewers asks questions from a structured questionnaire programmed into the CATI software application. The responses are then recorded and can be further converted into statistics.

What are the advantages of outsourcing CATI services to ExpertCallers?

By outsourcing CATI services to ExpertCallers, you ysand to gain in ways such as:

  • It takes the load off your shoulder in terms of designing functions, creating questionnaires, call scheduling and reporting, etc. Outsourcing CATI services ensure that you get the data without the hassles of planning and managing it on your own.
  • We help you design a practical and rational questionnaire design that is perfectly aligned to your needs.
  • ExpertCallers’ interactive CATI software makes it possible to put forth effective and relevant questions to get a better range of market research data.
  • Inadequate customer support can negatively impact your business. We can help bridge the gap between you and your clients.
  • Our trained and experienced team of interviewers have built a successful track record of offering CATI services to a range of industries including IT, telecom, healthcare, finance, etc.

Talk to us

Contact us today and discover the advantage to outsourcing inbound call centre services to ExpertCallers.
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